The Laundry Event Branding
- Client:
- LOFAOS
- Services:
-
- Website Design
- Marketing Collateral
- Custom Wayfinding
- Vinyl Designs
- Similar Projects:
More often than not, art exhibitions take place within the constraints of a gallery.
Arts collective Loss Of Feeling And/Or Sensation believes this need not be the case. We were given the extra challenge of creating the identity for an underground art/performance/installation/wardrobe exposing extravaganza, The Laundry.
Taking it's cues from '50s Americana, the promotional campaign for the warehouse-based event encompassed everything from flyers to invites to lightbox installations and a website. Our favourite part of this project was the extensive visual research; which involved drinking plenty of tea while sitting in laundrettes across North London. Photography by Tanya Cottingham