Lost Motion Assembly | Blog

Design, development and occasional bloggery

Taking Away

Jan

“At Issey Miyake, it was about putting on more and more … here, it’s about taking away. Cut, cut, cut! The only things that stay are the things you need: It has to protect you from the rain, and heat has to escape”

– Naoki Takizawa, Uniqlo design director, explains the reductionist methods behind a Uniqlo parka

From a recent Fast Company feature on Uniqlo.

Via minimalissimo.com

By: Dre

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